Digitization in hospitality

This article that I found on Hotel Tech Report highlights the emerging travel trends for 2022.

Turns out, Gen Z is the first digitally native generation that views travel as an essential. To convert these new customers, companies have a number of options. Increasing online visibility across multiple OTAs, streamlining the booking process and offering customizable promotions to stand out from the competition are all must-haves.

As travel tech and data analytics advance, it will be possible to offer customizable services and promotions based on the target market. CRM digitization can also be used to optimise the guest experience and build brand loyalty.

The digitization of hospitality and tourism has led to a surge in SaaS platforms competing to transform the industry.

These platforms provide an integrated cloud-based service that can swiftly optimize and enhance guest services, eliminate repetitive tasks, and allow owners to focus on the client experience. As these platforms compete for market share and to differentiate their services, innovations are being rapidly deployed.